Employing scientific design principles will make your website work much harder for you over time. Marketing Technology Association co-founders Ben Salmon and Dan Kirby looked at some simple tips on how to get started with scientific design.
We hear the word personalisation all the time. The funny thing is, when you ask how many examples people have delivered themselves or that they can recall, there are not many out there. In this article I will look at a couple of examples of personalisation done well and less well.
Returning from summer we put the beach towels back in the cupboard, and prepared for the inaugural Marketing Technology Association, MTA, event: our Late Summer Party! The theme? Beautiful Data.
Consumers are always looking for a more relevant experience. This is something which is mooted frequently within the marketing industry, and includes: a connected customer experience; multi-channel conversations; customer-centric communications; and relevant messaging through any channel at any time.
We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.
Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.
So why is email seen as the poor relation in the world of digital marketing?
As consumers we are continually frustrated with organisations who don’t meet our expectations. They ask us to repeat ourselves as we are passed from one call-centre to another; they try to sell us things at inappropriate times; and they offer us products which we already have or could never afford.
