What personalisation voyage?
We now realise personalisation is not as easy as it seems, as we saw in “personalisation easy to say hard to do”.
It does require commitment and an appreciation this is not something we can just say as a throw away comment, “let’s do personalisation”, and requires consideration as discussed in this article on econsultancy.
So what is next? We agree it is challenging but surely the next question is even more difficult to answer.
Where do I start? I have 5,000 web pages and 1,000,000 visitors what do I say, where and for who?!