Creativity without limits is something that is banded about a lot. However is creativity really unleashed when there are no limits? Is the best work really achieved from a broad brief? Possibly, but the best creative ideas I have seen are where the brief is really narrow and tightly defined and the creative team come up with something genius from no where.
What is the role of social media and how does this compare to the call centre? I was intrigued to hear, although not surprised, that one very large UK supermarket had only a two person team. This is a multi billion dollar organisation had over 18 million consumers with over 1 million fans/followers and they only have 2 people focused on social internally, really?!
Getting to the point
So what is my point then? Simple . . .
. . . Why are organisations so afraid to invest in social and why have I picked on call centres as an example?