As consumers we are continually frustrated with organisations who don’t meet our expectations. They ask us to repeat ourselves as we are passed from one call-centre to another; they try to sell us things at inappropriate times; and they offer us products which we already have or could never afford.
Real time marketing
The Single Customer View is Dead Long Live the Single Individual View
Can we really access of all data we have on customers and make decisions on the fly?
Here, we look at the types of data which is available and describes how the single individual view is emerging as the way forward, not the ever dependant single customer view.