10 Nov 2014

Sticky Post By ben salmon Posted in Customer Centricity, Data, Real time marketing Permalink

Don’t Do Stupid Things

Sticky Post By ben salmon On November 10, 2014

As consumers we are continually frustrated with organisations who don’t meet our expectations. They ask us to repeat ourselves as we are passed from one call-centre to another; they try to sell us things at inappropriate times; and they offer us products which we already have or could never afford.

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28 Jan 2014

Sticky Post By ben Posted in Real time marketing Permalink

The Single Customer View is Dead Long Live the Single Individual View

Sticky Post By ben On January 28, 2014

Can we really access of all data we have on customers and make decisions on the fly?

Here, we look at the types of data which is available and describes how the single individual view is emerging as the way forward, not the ever dependant single customer view.

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