Personalisation Anatomy – making it work

What makes personalisation tick?

Personalisation offers us the ability to reconnect with our customers as individuals; to deliver the right offers or content to the right person at the right moment. So what is the anatomy of a personalisation programme?

In previous articles in this series we’ve looked at examples of personalisation and explored how to get started. This article sets out the information and capabilities that need to be in place to make personalisation programmes a reality.

personsalisation

Image from: A System of The Anatomy of the Human Body, by Andrew Fyfe

Read more

Defining your maiden personalisation voyage

What personalisation voyage?

We now realise personalisation is not as easy as it seems, as we saw in “personalisation easy to say hard to do”.

It does require commitment and an appreciation this is not something we can just say as a throw away comment, “let’s do personalisation”, and requires consideration as discussed in this article on econsultancy.

So what is next? We agree it is challenging but surely the next question is even more difficult to answer.

Where do I start? I have 5,000 web pages and 1,000,000 visitors what do I say, where and for who?!

personalisation

Thanks to Australian National Maritime Museum on The Commons https://www.flickr.com/photos/anmm_thecommons/ for the image

Read more

Personalisation: Easy To Say, Hard To Do

Personalisation, what is it all about?

We hear the word personalisation all the time. The funny thing is, when you ask how many examples people have delivered themselves or that they can recall, there are not many out there. In this article I will look at a couple of examples of personalisation done well and less well.

personalisation

 

Read more

Start creating measurable results