27 Jul 2015

Sticky Post By ben salmon Posted in Data, Organisational Structures, Strategy With No Comments Permalink

Bridging the gap between data and digital

Sticky Post By ben salmon On July 27, 2015 With No Comments

Consumers are always looking for a more relevant experience. This is something which is mooted frequently within the marketing industry, and includes: a connected customer experience; multi-channel conversations; customer-centric communications; and relevant messaging through any channel at any time.

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17 Apr 2015

Sticky Post By ben salmon Posted in Organisational Structures With No Comments Permalink

Defining a team with unrivalled speed

Sticky Post By ben salmon On April 17, 2015 With No Comments

So what is the ideal team structure when rapid results which are customer focused is key? I wondered what the ideal structure would be if the organisation geared itself around the customer and rapid delivery removing constraints.

I thought I would start with the customer. I love the idea of the customer director and being a big fan of Geoffrey Moore’s Crossing the Chasm I thought his concept of creating a competitive advantage by understanding your customers is essential. One of the initiatives looks at

“Assemble an invasion force: Create the whole product, “by thinking through your customer’s problems– and solutions– in their entirety”.

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