Where have all the good marketing manners gone, long time waiting?

This is an out of the ordinary post, firstly as it features a guest author, Peter Abraham and secondly it is not really about marketing.

We have both been wondering about communication etiquette. We both use email, social and the phone to communicate like most of us.

So here are our thoughts on channels and peoples response, or lack of to communication.

Good marketing manners

SOURCE: https://www.flickr.com/photos/internetarchivebookimages/

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Why is email seen as the poor relation in digital marketing?

Flickr: Library of Congress SOURCE: https://www.flickr.com/photos/library_of_congress/

We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.

Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.

So why is email seen as the poor relation in the world of digital marketing?

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