What makes personalisation tick?
Personalisation offers us the ability to reconnect with our customers as individuals; to deliver the right offers or content to the right person at the right moment. So what is the anatomy of a personalisation programme?
In previous articles in this series we’ve looked at examples of personalisation and explored how to get started. This article sets out the information and capabilities that need to be in place to make personalisation programmes a reality.
Image from: A System of The Anatomy of the Human Body, by Andrew Fyfe