The 20/80 Rule – should I bother with the extra work?

When is perfect not good enough?

As marketers, we are striving to select the best audience, timing, channel to allow us to get the best results, but sometimes we can focus too much on getting everything perfect.

Instead, why wouldn’t we just do things which are nearly there and learn by doing rather than over-analysing?

This is not about doing less or being slapdash, but more about thinking about when you need to go the extra step to make the campaign profitable.


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