The Art Of Balancing The Scorecard

In my previous article I looked at how marketers can quantify UX changes on their websites and the impact these can have financially.

Next on the agenda is the wider question of what digital or marketing initiatives you should prioritise and how can this be justified internally.

It’s often easy for organisations to come up solutions to existing problems or even new ideas to take the business forward. The battle is getting those items approved and actioned with a limited budget.

scorecarding for marketing

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