About Attributely

We are a marketing consultancy located in London. We help our clients identify the commercial value of marketing through the use of data and technology.

Who we work with


Working with marketers, we help them unlock opportunities within their business by demystifying their options into pragmatic, commercial viable next steps.


Working alongside agencies we measure marketing effectiveness and how to realise their strategies, through intelligent use of data and technology.


Working with Technology Vendors we can identify the gaps their technology fills and the roadmap of their solutions and how these align with a marketers business.

We define what to do, in the right order, prioritised on greatest return for the smallest budget 

'Delivering value, for the smallest investment' - Attributely

How we work

Our service is a Pragmatic approach to CRM, with a modern and commercial focus.


Based on your current capabilities we will recommend a roadmap to help drive your business. We identify WHAT these solutions are to help you achieve this.


Looking at organisational priorities and constraints we will identify the priorities and supporting plan to help focus WHEN these solutions need to be rolled out.


By identifying the opportunities within your organisation we will produce a commercially focused business case to support WHY we should be using the solutions we recommend.

What we do

Below are our offerings. View how we help our clients make a difference.

Customer Engagement Strategy

Identify WHAT order to do initiatives in by combining commercials, business priorities and time to deliver

We work with you and your team to identify WHAT needs to be carried out to bridge marketing solution gaps within your organisation. From here we will create a prioritised roadmap of initiatives based on time, cost, ability to change and alignment to commercial and corporate objectives.

Business Case Creation

Commercial validation and visibility of the potential through the investment in data and technology

Understanding what potential your business has by using technology and data to create a competitive edge in the marketplace is essential. However justifying this investment is even more important. The Business Case will use industry benchmarks coupled with your own data to identify what the potential uplift could be and WHY investment is required to accelerate this.

Measurement of Content

Determine what content is driving the best return on investment and overall activity on your digital assets

After significant investment in content marketing the next step is to measure its effectiveness. Here we look at individual performance of content and provide a measurement framework upon which you will be able to determine, what content is driving the revenue and how engaged individual visitors are with your digital assets.

Simplified Reporting

A simplified approach to marketing measurement, by measuring what’s important, rather than what’s easily measureable

Reviewing top line numbers can sometimes seem meaningless. We help out clients consolidate their data into easy to understand insights upon which they can make decisions. Not huge spreadsheets, but data driven, design led, information presented in a way which is relevant to the audience and the time period.

What we are up to

Want to find out more and stay in touch socially, we are waiting for you!


Here what our clients have to say about us

  • Ben is absolutely one of the most brilliant, inspiring, incredibly hard working and fun people I have been fortunate to know. It also helps that he is one of the best minds on digital and data driven marketing and advertising with an innate ability to connect viscerally with what drives an end customer’s experience and shape and implement a company’s strategy, capability and execution around that.

    CEO, Bell and Howell
  • Ben is an expert in Communication Strategies, providing clients and colleagues with great insight and advice on campaigning activity.

    Founder, Blackler Roberts
  • Ben is an incredibly inspiring person to work with – he makes complex strategy easy to follow and get excited about and has the ability to keep in focus the actions and path to realising seemingly blue sky ideas and concepts.

    Relationship Marketing Manager, NWEN at The Coca-Cola Company
  • Quick to grasp business issues, even quicker to work out a plan to solve them. A good example of somebody at the top of their game. 

    Head of Loyalty & CRM at Mothercare
  • Ben is an out-and-out new age marketer. He has built his career living on the interface between digital marketing technologies and the real-world stresses and strains of running successful marketing programs.

    President at Provenir
  • Ben is a force of nature and is recommended to anyone that needs to create competitive advantage from their enterprise marketing.

    Director, Customer Engagement Management at Pitney Bowes Software

Who we are

Our team have a great sense of humour in addition to a professional approach and dedication to data and results.

Our team

Ben Salmon

Ben Salmon

Data Doyen View Details
Paul Sene

Paul Sene

Sales Director View Details
Jason Lark

Jason Lark

Advisor View Details
Luke Pigott

Luke Pigott

Advisor View Details
Ben Salmon

Ben Salmon

Data Doyen

I’ve held global roles with leading marketing technology companies – Unica, Chordiant, smartFOCUS, Pitney Bowes Software. I’ve led the data charge at big agencies – RAPP and DDB. Now I work directly with clients who want to take control of their own marketing data destinies. How? I bridge opposing sides, technology and marketing; conceptual creativity and analytic thinking. This is achieved by translating marketers’ ambitions into pragmatic action by aligning data capabilities with practical marketing goals and revenue.

I spend my spare time driving race cars at absurd speed, which is wholly irrational.

Paul Sene

Paul Sene

Sales Director

I’ve worked in the Data and CRM industry for over 13 years and have been lucky enough to have supported some of the most amazing brands with their CRM efforts. I take overall responsibility for the company budget from both new and existing clients.
I always look to form close relationships with my clients; identifying their specific needs so I know where real value can be added. I pride myself on becoming a trusted advisor and dislike the whole cheesy salesman routine.

Jason Lark

Jason Lark


Having worked in the Direct Mail and Data industry for over 25 years I have seen the importance of data develop within business, and understand how it can drive incremental revenue.
For the earlier years of my career, very few people shared my passion and vision for data; it was often an afterthought, with the focus being on content, design and copy writing. Thankfully today’s businesses value their data as one of their most important assets and in many cases it holds boardroom and balance sheet status.
We help our clients to maintain and build this valuable asset; delivering powerful consumer insights via a single customer view and supporting the execution of relevant and timely communications across all channels. With a wealth of experience and a single minded focus on achieving measurable results and improved ROI – we are well versed at designing effective marketing strategies.

Luke Pigott

Luke Pigott


I have worked in the marketing services industry for 25 years. I became CEO of a direct marketing business in 2002 and led record growth figures with recognition for the company on the Deloitte & Touche Top 100 Fastest Growing Companies in 2004 and as a Deloitte Futures 1000 company in 2012.
I have led the development of the business with a number of acquisitions and start ups and I am now Group CEO of a diverse group of marketing services companies with expertise spanning data, digital and cross media. I have led the Group to £60m turnover, with offices in the UK, Europe and America.
I am a passionate leader and pride myself on being unshakeably positive; although as an avid spurs fan, this can sometimes be tested! I’ll always make time to meet with clients and partners so I can understand their personal and business objectives and ensure we support their goals.

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